Money is seen differently by different people and the spectrum of views is wide – from ‘money is the root of all evil’ to ‘money makes the world go round’. Continue Reading →
Whether you are already working on a start-up business venture or simply considering one, you are able from the very beginning to tell how successful it will be. It is Continue Reading →
By all means, listen to marketing gurus but never do what they tell you to. Why, I hear you ask? Well, imagine for a moment that you are a marketing Continue Reading →
It is a well-known fact that it’s much easier to sell to someone who bought from you in the past than to acquire a new customer (provided, of course, that Continue Reading →
There are some schools of business thought that advocate an elitist, discerning approach to providing products or services to customers. They urge you to create a red carpet / velvet Continue Reading →
I am addicted to lattes. Soy lattes, to be precise. And it has to be the BonSoy brand of soy milk, or the latte is ruined for me. All other Continue Reading →
There are two types of websites these days: a point-of-presence and a sales tool. The first type, a point-of-presence, is just a fancy directory listing: here’s who we are, here’s Continue Reading →
It is not enough to know that your clients want your product. You also need to know why they want it. Because in business you cannot stand still and you Continue Reading →
Everything in the Universe can be reduced to the two basic forces – expansion and contraction. Working together (against each other, but together) they allow for movement or flow to Continue Reading →
One of the major problems in start-ups and small businesses is the founders trying to act in roles they are not suited for. This primarily is an issue in management Continue Reading →